Last week the OUTDOOR EXPERTS x OM5 of SPORT 2000 GmbH took place in Mainhausen. We from OUTTRA were there. A look back.
OUTDOOR EXPERTS by SPORT 2000 GmbH is a recurring highlight in our event calendar. The trade fair offers a comprehensive platform for sports and outdoor retailers and presents a wide range of products for different target groups - from everyday outdoor fans to summit enthusiasts. This year, 150 brands and 350 exhibiting retailers took part, underlining the importance of the event and its apt slogan "Home of Experts".
Our days at the trade fair were characterized by numerous exciting discussions with retailers and brands. This event is of great importance to us at OUTTRA, as it provides us with a valuable opportunity to network with industry colleagues, exchange ideas and plan for the future together.
Sigi Müller, CEO of OUTTRA, at the stand at OUTDOOR EXPERTS
The general atmosphere at the trade fair was consistently positive. Despite the ongoing challenges in the outdoor and sports industry, there was a palpable sense of optimism. We observed a community that is ready to innovate and grow, which gives us hope and motivation for the future.
At OUTTRA, our mission is to help brands and retailers optimize their processes and increase customer satisfaction to ultimately increase sales and profitability. At the heart of our approach is the seamless exchange and transparency of data. Our participation in SPORT 2000 Outdoor Experts fits perfectly with our vision of fostering strong connections between brands and retailers and supporting seamless commerce that enhances the customer shopping experience.
During the show, we presented our innovative solutions, including the DATA & IMAGE HUB and the WHERE-TO-BUY tool, both designed to optimize operations, improve the customer journey and increase sales. These tools facilitate efficient data management and increase the visibility of local retailers by integrating real-time inventory data into brands' websites, bridging the gap between online browsing and in-store purchases.
The positive interactions and feedback we received at the show confirm our commitment to advancing the technological landscape of the outdoor industry. We look forward to the future and the collaborative efforts that will continue to move our industry forward.
Thank you to SPORT 2000 and the entire event team, as well as everyone who visited our booth and had inspiring conversations. We look forward to continuing the discussions and working together to develop innovative solutions for the outdoor community.