Bründl Sports joins OUTTRA ecosystem

Bründl Sports is one of the most traditional and innovative sports retail companies in Austria. The company was founded in 1956 by Hans Bründl and has continued to develop ever since. Today, it is run by Christoph Bründl, the second generation of the Bründl family, and operates over 30 branches in top destinations such as Kaprun, Mayrhofen, Ischgl and Salzburg. Bründl is particularly well known for its focus on high-quality sports and outdoor equipment, excellent customer service and a unique shopping experience that goes far beyond traditional sports retail.

Bründl Sports Flagshipstore in Kaprun

The company is recognised as an innovation leader in Austrian sports retail and continues to set standards in terms of customer experience, service quality and sustainable corporate management. By joining the OUTTRA ecosystem, Bründl is further expanding its digital presence and offering its customers an even more seamless connection between online and offline shopping.

MORE TRANSPARENCY FOR CUSTOMERS, MORE VISIBILITY FOR RETAILERS

The connection to OUTTRA benefits brands, specialist retailers and end customers alike. Customers who enquire about products online can now see in real time whether their desired product is available in a Bründl shop near them. This saves time, creates trust and ensures a better shopping experience. At the same time, it enables brands to support their specialist retailers in a targeted manner and increase their visibility.

Display of a Bründl Sports shop in the Where-To-Buy Local Tool
on the Ortovox brand page

BRÜNDL SPORTS RELIES ON DIGITAL NETWORKING

Wilfried Kaiser, Head of Master Data/EDI/Disposition at Sport Bründl, describes the cooperation with OUTTRA and its relevance for stationary retail as follows:

‘The connection to OUTTRA went smoothly for us and fits seamlessly into our existing systems. The integration enables us to offer our customers a transparent digital availability display. Customers can quickly and easily see whether a product is available in one of our shops - this strengthens our brick-and-mortar shops and makes shopping more convenient for customers.’

Wilfried Kaiser,
Head of Master Data, EDI & Procurement Planning at Bründl Sports

 

OUTTRA - THE DIGITAL BRIDGE BETWEEN BRAND AND RETAILER

The integration of Bründl Sports into the OUTTRA ecosystem is a further step towards a networked shopping experience. OUTTRA already connects over 2,000 specialist retailers with leading brands and is actively committed to the close integration of online and offline retail.

‘With Bründl Sports, we have added one of Austria's leading sports retail chains to our ecosystem. The integration provides customers with real added value by allowing them to quickly and easily see where their desired product is available. At the same time, we are strengthening bricks-and-mortar retail and supporting brands in making their products visible where customers want to buy - discover online, experience offline.’ Sigi Müller Founder & CEO von OUTTRA

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